Podcast.com recently reported that the Gujarati Literary Council in India is utilizing podcasts to reach the next generation of those who are or speak Gujarati. The Council wants to popularize Gujarati literature to a younger audience, hoping to preserve the 26th most spoken language in the world.
I thought this was a really interesting and creative way to promote language, culture and literature. They recognize that young people are tech savvy and rather than go on with business-as-usual, the Council is embracing the technology/medium of their audience.
Understanding the channels to include as part of a strategy to reach your target audience is an important step when trying to send a message or communication. This is also true in regards to posting a podcast where people can find it, categorizing it properly and using keywords that are relevant – all things that we have talked about in our Podcasting in Business class.
Filed under: Podcasting in Business | Tagged: keywords, podcast
